Privacy Policy

Last updated 14 September 2026

Jawaf is a customer-service assistant that reads comments and messages sent to a business on Facebook, Instagram and WhatsApp, and helps that business reply to them. This policy describes exactly what it stores and why.

What we receive

When you comment on or message a business that uses Jawaf, Meta sends us:

the text of your message or comment
your public display name and the numeric user id Meta assigns you
which post or conversation it belongs to, and when it was sent
whether it had an attachment (we record the type, not the file)

We do not receive your email address, your friends list, your profile details, or anything you post elsewhere.

Phone numbers and email addresses are removed

If your message contains a phone number or an email address, it is replaced with a placeholder such as [phone] before anything is written to our database. We do not keep it, and a reply can never quote it back to you in public.

What we do with it

Work out what you are asking, so the business can answer faster.
Send your message text to a language model provider, which processes it to produce a suggested reply and does not use it to train models.
Store previously approved answers so common questions can be answered without contacting a model provider again.

We do not sell your data, share it with advertisers, use it for ad targeting, or combine it with data from other sources.

How long we keep it

Raw incoming events: 90 days, then deleted automatically.
Message text and replies: kept while the business uses the service, so it can see its own conversation history.
Cached answers: these contain the business's own replies, not your message.

Deleting your data

You can remove Jawaf from your Facebook account at any time (Settings → Apps and Websites). Meta notifies us and we delete everything associated with your user id automatically, then show you a confirmation page.

You can also ask directly by contacting the business operating this service at the contact address listed on our Facebook Page, and we will delete your data within 30 days.

Where it is stored

On a private server operated by the business operating this service. Access is limited to that business's own staff. Text is sent to a language model provider only to generate a reply.

Children

This service is not directed at children under 13 and we do not knowingly store their data.

Changes

If this policy changes materially, the date at the top changes and the business using Jawaf is notified.

Contact

the business operating this service — the contact address listed on our Facebook Page